Welcome Back Executive Style

Rose symbolising elegance and executive style

Executive Style never went away.

It may have taken a back seat for the last year or so, but now it’s re-emerging from the shadows.
Executive Style embraces the 3 P’s: dressing with poise, purpose and presence.

What do we mean by It?

It’s not Office Fashion.
Nor is it classic Business Wear.
Neither is it Business Formal.

Executive Style is how you powerfully present yourself through your wardrobe in a business or official setting.
Your clothes and appearance define you – they are visual cues accurately portraying who you are and what you do.

Executive style is both authentic and authoritative.
It exudes elegance, presence and self-possession.

There’s an air of looking polished and impeccable.
No messy scarves disturbing the neckline of a beautifully cut dress.

Executive Style Dresses


Executive style daywear

Indigo dress, Roland Mouret
Black leather tote, Saint Laurent
Black leather pumps, Christian Louboutin
Crimson pencil dress, Roland Mouret
Light rose crepe dress, Roland Mouret
Beige kitten heels, Christian Louboutin
Top handle bordeaux bag, Aspinal of London

Why Is Executive Style Important Now?

As business life returns and we re-acquaint ourselves to social normality, there’ll be more in-the-office meetings.
You’ll soon be expected to re-commence face-to-face meetings with, if at a respectable distance and without shaking hands.

It will be natural to look for outfits that affirm yourself as a modern business woman projecting the position you hold.

Casual Chic at formal business gatherings won’t do

It’s fine for Dress Down Fridays, informal Zoom sessions and easy outdoor gatherings.
For work though, it’s time to elevate your looks from laid-back to a more focused business style.

Yes you’ll want more structure in your lives and in your clothes.
You need outfits that say modern Executive Style for work and business events.

The Essential Details Of Getting It Right
Executive Style exudes power dressing with simple silhouettes in quality fabrics and expertly cut.

 It’s about refined appropriateness – an air of looking both polished and impeccable.

Colours can be classic, neutral or seasonal but aim for ones that allow you to stand out without looking shouty.
A capsule wardrobe is ideal to have a variety of clothes within a complimentary colour palette. 

can be knee or midi but watch where they ride up to when sitting.
You don’t want to be ‘pulling it down’ which is not only distracting for others but shows your focus is on your dress and not on the subject matter in hand.

CWC style tip: use a seamstress to ensure a perfect fit. 

Sleeves can be short to 3/4 in length. Sleeveless may be considered acceptable but you’re not on holiday.
You’re in business modus where dressing decently is respected.

Be mindful that men don’t strip off just because the sun is shining.
Nor should you!

Shoes can be dress flats to higher heels avoiding the towering ones seen in reality shows.
You need to be able to walk in them and perhaps for longer distances including across an airport concourse.

When it comes to Summer shoes, I recommend a closed shoe to keep your look business like.
If you opt for an open toe or heel, pedicures are a must!

CWC style tip: the smallest of heels are flattering and more so, because they’ lift your butt and lengthen your legs.

Hair can be long or short but if it’s long, tied back for work looks more professional. 

Nails are what people also see, because they’re on display.
A simple manicure and with a natural varnish or neutral shade.
Classic burgundy is also acceptable as a neutral.

Dressing For Smart Social Occasions

I’ve chosen a couple of knee-length floral dresses and a Summer colour for those social events that are slowly but surely coming back. These will take you from the office to a garden party, for weddings and other smart social gatherings.

executive style for social occasions


Carnation print dress, Erdem
Trench courts, LK Bennett
Bright blue short sleeved dress, Roland Mouret
Black leather tassel shoulder bag, LuxeDesigners (10% off with code: CWC10)
Chartreuse silk chiffon dress, The Fold
Beige kitten heels, Prada

Where To Find Your Own Executive Style?

Here at CWC, I specialise in curating capsule wardrobes for executive women.
In addition you can purchase a one-off outfit or any number of looks to suit your lifestyle.

I work with women from all around the world and for this purpose, many women work with me via Zoom and online.

To find out more, click here.

And to get in touch with me, click here










What My Clients Think

“Caroline has the experience and confidence to help me push the boundaries of what I thought was possible”
KT, Director, London
“My experience with Caroline has been nothing short of miraculous
LN, Global Head, London
“Caroline’s skill is in interpreting what I was looking for”
AS, Director, Sydney
“You’ve really understood who I am
EJ, Lawyer, London
“I don’t know how you do it but you are consistently 100% right
AM, Partner, New York
“She is a talented person, who puts you at ease, and really knows her stuff”
FW, Business Owner, Reading
“Caroline is the secret weapon behind my wonderful revamped wardrobe”
AS, Entrepreneur, Sydney
“I always feel re-energised after speaking with you”
MT, Professional Coach, Dundee
“You’ve done it again! Genius, I love it”